Escaping the Average
Blogging Money Tips

How to create a SWOT Analysis for a Blog

One of the first things I learned in business school is how to create a SWOT Analysis. Throughout my business education, I was expected to create many, many SWOT Analyses for a variety of companies. It was not that long into my blogging career that I realized running a SWOT Analysis on my blog would be both beneficial and insightful. If you’ve never had any business classes or experience in the business world, you might not know what a SWOT Analysis is (I didn’t prior to business school). No worries! Keep reading and hopefully, you’ll have most of your questions answered.

What Even is a SWOT Analysis?

A SWOT Analysis is somewhat basic, yet, very important business tool companies use to formulate strategies and objectives, as well as find actionable methods to accomplish those strategies and objectives. SWOT is an acronym for the words: Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are the internal factors affecting a company, while Opportunities and Threats are external factors. A SWOT usually comes in the form of a diagram, which is followed by a written-out explanation of each strength, weakness, opportunity, and threat mentioned.

Why Should I do a SWOT Analysis for a Blog?

SWOT Analysis is one of the most overlooked strategies when it comes to blogging. If you aren’t looking to create a fruitful blog with a high ROI, or are just blogging for fun, then you probably don’t need to run a SWOT. However, if you’re looking to be a successful blogger with more traffic and more income, then a SWOT could be a very important tool to help you locate where your blog stands currently, understand your goals, and brainstorm strategies to get you there.

Okay, I’m in! How do I do it?

I’m going to explain each of the four elements of the SWOT Analysis below. You can grab a piece of paper, write out the four elements of a SWOT, think about the current status of your blog, and jot what comes to mind as you read into each of the four categories. I created a 17-page printable SWOT Analysis workbook for you to work through. To download, click here or scroll to the bottom.

Strengths

Strengths are internal factors that are helping blog right now. Think what is in your control, that your blog is rocking right now? Think about your blogs advantages. Do you write amazingly useful posts? Are you sharing recipes that should be featured on Food Network?  Do you have jaw-dropping pictures?  Are you a web designer, photographer, or an SEO expert? Do you have skills that you could use to fine-tune certain aspects of your blog? Also, think about the quality things your blog does and maybe even does better than anybody else. Are you doing anything unique, or is the style of your blog so gorgeous that it makes people linger?  What brings people to your blog, and what makes them want to stay? These are your strengths. Recognize them and build on them.

Weaknesses

Now you have to be brutally honest with yourself. If you don’t get offended easily, ask someone else to be brutally honest with you. What does your blog need to improve on? Do you need better quality pictures? Is your website dull? Do your posts have good grammar? Do you have low traffic? Are you struggling with social media? What are other bloggers doing really well that you’re not doing well? Are you posting consistently?

After you list out your weaknesses, you can come up with goals and strategies to improve them. Create a time plan and a time frame for when you would like to work on each weakness. As you improve on your weaknesses you can cross them off and gain a sense of accomplishment. By the way, if social media is your struggle, I have some posts that may help you out:

Strategies for using Facebook Groups

How to Not Get Unfollowed on Instagram

Facebook Groups, Pinterest Boards, and Tailwind Tribes for Bloggers

 

Opportunities

The category of Opportunities is the first of the external factors. External factors are a little more difficult to work with because you cannot control them. Nevertheless, it is extremely important to be aware of what is going on.

When you think of opportunities, you can think of up and coming trends. What is becoming really popular? Are there any new social media platforms to jump in? Are there any new features to proven-popular social media platforms (e.g. when IG stories came out, and now IG story highlights). Is there a new trend in photography? Could getting a new tool help your business? Are there changes in policies on your hosting platform, on your influencer platforms, on WordPress, or anything else of importance? Are lifestyles changing? What holidays or local events are coming up that you can use to make a really great blog post, social media post, or even a couple themed posts?

Make sure that you explore all of your opportunities in depth after you jot them down. Create plenty of space between the opportunities and brainstorm about all the ways you can develop them.

Threats

Threats can be quite tricky since they are things that are harmful to your objectives that are out of your control. I like to think of threats as a prediction for a thunderstorm. You cannot change the weather, but you can prepare yourself for it. You can get the proper gear or you can make plans to stay inside that day. The key to managing threats is awareness and being proactive rather than reactive. Try to sit down and think through some possible bad situations it might be a good idea to prepare for.

Are there rules that you are overlooking on the Amazon affiliate program that could get you kicked out? PSA: have seen that happen to very well-established bloggers before. What are the obstacles affecting your business right now? Are you having trouble getting backlinks to improve your SEO? Is the political climate unfriendly to you? Are other commitments and or distractions getting in your way of being productive?

Now that you have an idea of what your threats are, you can figure out a way to mitigate the potential damage these threats could cause.

Example Swot Analysis

Here is a very VERY basic example of a SWOT Analysis chart. Preferably there would be 4-8 points. But this is just a quick example to give you an idea of what it looks like.

After a chart like this is created you should write out each of the strengths, weaknesses, opportunities, and threats in more detail and explore them and their implications more thoroughly. If you would like some help on getting this done, download my free 17-page printable SWOT Analysis workbook.

I really hope you found this post helpful! If you are a blogger and are looking to take your blogging game to the next level this SWOT Analysis could be the trick. If you would like even more help along the way, come be a part of one of my Facebook Groups where like-minded bloggers are working together towards success. My groups are:

1. Bloggers Serious About Success

2. Instagram Connect and Engage (Bloggers and Businesses)

 

Thanks again for reading this post! Feel free to leave any questions or suggestions in the comments. Have you ever heard of or used a SWOT Analysis before? Please share below!

XoXo, Gabriella

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35 Comments

  • Reply
    Myriah Mae
    April 8, 2018 at 8:01 am

    Thank you for this! I’m going to do it now!! Amazingly helpful tip!

    • Reply
      Gabriella
      April 9, 2018 at 5:47 am

      Glad you found it helpful! 🙂

  • Reply
    Annie
    April 8, 2018 at 9:20 am

    Thank you so much for writing this up! Having started my blog a few months ago, I’d love to use this to think about how to move forward!
    x

    • Reply
      Gabriella
      April 9, 2018 at 5:46 am

      So glad you found this helpful! I love your blog by the way. Love the name and the love the idea behind it!!

  • Reply
    Amy
    April 8, 2018 at 12:36 pm

    It can be hard to know what others think are your weaknesses so I would love to have someone put something like this together for me!

    • Reply
      Gabriella
      April 9, 2018 at 5:46 am

      I understand! It’s always good to get a second pair of eyes looking! I’ll have to think about offering a SWOT Analysis as a service 🙂

  • Reply
    Mary L
    April 8, 2018 at 5:44 pm

    Seems like you have got blogging all figured out! cute font, by the way 🙂

    • Reply
      Gabriella
      April 9, 2018 at 5:44 am

      Hi Mary, after paying a decent amount of money for a business degree, I would hope I have a little bit of something figured out, lol. But in reality, I’m still learning every day 🙂 Thanks for the comment! I’m glad you liked the font!

  • Reply
    Jana
    April 8, 2018 at 5:57 pm

    Good idea! This really made me think about what I’m doing and how my blog is evolving.

    • Reply
      Gabriella
      April 9, 2018 at 5:43 am

      So glad it helped! 🙂

  • Reply
    Theresa
    April 9, 2018 at 6:21 am

    Great tips! So simple, yet so effective.

  • Reply
    Sara | mshealthesteem.com
    April 9, 2018 at 10:33 am

    This is such a great idea! It’s really important to take a step back sometimes and really examine how you’re doing (both good and bad). It can make a real difference as you venture forward! Thanks for sharing ♡

    • Reply
      Gabriella
      April 11, 2018 at 4:12 am

      It truly can! Especially when you’re honest with yourself. It’s so hard sometimes for me not to sugar coat things to myself. But it’s always better for the business! Thanks for commenting! 🙂

  • Reply
    Sabine
    April 9, 2018 at 12:36 pm

    Love this, it’s exactly what I needed for my blog. Besides, it ties in very nicely with my marketing course at university ha!

    • Reply
      Gabriella
      April 11, 2018 at 4:13 am

      I first heard of SWOT in my marketing class! Hope this helps a little! 🙂

  • Reply
    Carissa A Davis
    April 9, 2018 at 1:43 pm

    This is a really neat idea, I haven’t seen it anywhere else. Thanks for sharing!

    • Reply
      Gabriella
      April 11, 2018 at 4:13 am

      Glad I could show you something new! Thanks for commenting! 🙂

  • Reply
    Elena
    April 9, 2018 at 4:11 pm

    Great job. I’m saving this so I can sit down later and focus on dissecting my blog!

    • Reply
      Gabriella
      April 11, 2018 at 4:14 am

      So glad you found this useful! 🙂

  • Reply
    Kate Andrews
    April 10, 2018 at 1:52 am

    I had no idea there was such a thing, but I’ve saved this and will use it going forward. Thanks!

    • Reply
      Gabriella
      April 11, 2018 at 4:14 am

      Hopefully, it will be as useful for you as it was for me! Thanks for commenting!

  • Reply
    Clair
    April 10, 2018 at 2:30 am

    This is awesome! I honestly have never heard of SWOT, but I also have never taken any business classes. I am glad I stumbled across it today! I plan to actively use it from now on…thank you!

    • Reply
      Gabriella
      April 11, 2018 at 4:15 am

      I never heard of it before my business classes either. But it actually turns out to be pretty useful! I’m glad you stumbled across it too! Thanks for commenting!

  • Reply
    Rachel
    April 10, 2018 at 3:41 am

    We just had an evaluation done at work and they gave us feedback in this format when it came to some of the bigger areas of success and places to work on.

    • Reply
      Gabriella
      April 11, 2018 at 4:17 am

      That sounds like a good idea! You must be working for a pretty good company!

  • Reply
    Maya
    April 10, 2018 at 4:51 am

    Oh man this reminded me of my business courses in college. I HATED SWOT, with a passion! But it can be helpful when starting from zero. Thanks for the post.

  • Reply
    Chloe
    April 10, 2018 at 7:14 am

    I have never heard of this before but it sounds so useful!

  • Reply
    Helen Little
    April 10, 2018 at 10:44 am

    I learned SWOT briefly at University, but it’s been a while. This is so handy, my blog could use this advice right now. Thanks!

  • Reply
    Shannon Victoria
    April 10, 2018 at 5:28 pm

    Great tips! I also learned SWOT analysis in college and apply it to most things. I don’t access external and internal tho! And will give this a shot on my blog! Thanks’

  • Reply
    Nakeya
    April 10, 2018 at 8:38 pm

    Omg.. we have the exact SWOT… I guess we all need help.

    • Reply
      Gabriella
      April 11, 2018 at 4:18 am

      We definitely all do at some point! 🙂

  • Reply
    Cara
    April 10, 2018 at 9:48 pm

    This is right on time! I am evaluating mine right now and this is such a great idea with great tips!

  • Reply
    Lindsey
    April 10, 2018 at 10:14 pm

    Oh I’ve never done this but man alive I really need to!! What a great resource!

  • Reply
    Shani | Sunshine & Munchkins
    April 10, 2018 at 11:41 pm

    This is such a great tool! I will definitely have to sit down and try this out.

  • Reply
    Ashley Newell
    April 10, 2018 at 11:41 pm

    I really need to do this! Thank you for the help!

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